FLIP THE BOTTLE.

We want you to look.

FIVE FORMULAS. NINE COUNTRIES. EVERY INGREDIENT EXPLAINED.

to yourself

Rs. 650.00

15 ml/0.50 fl oz x3

Full strength formulas in smaller bottles. New generation actives throughout, five ceramides, ectoin, four photostable filters. Nothing diluted, nothing left out.

Clean Slate

a face cleanser

Rs. 900.00

50 ml / 1.69 fl oz

Five ceramide types, not one, so it repairs while it cleans. Postbiotic ferment from France instead of a stripping antibacterial. Safe twice a day, on sensitised or actively breaking out skin.

The Daily

AM Serum

Rs. 1,300.00

30 ml / 1.01 fl oz

Crosspolymer hyaluronic acid from South Korea. Crosslinked, so hydration holds through the day rather than an hour. Sits flat under sunscreen and makeup. No pilling, no shine by afternoon.

DND Gel

a night gel

Rs. 1,600.00

30 ml / 1.01 fl oz

Azelaic acid caged in cyclodextrin for slow overnight release. Tranexamic acid in its oil soluble form, so it actually reaches the pigment. No purge, no peeling. Safe to use alongside the rest of the routine.

Deep Roots

a moisturiser

Rs. 1,400.00

50 ml / 1.69 fl oz

Ectoin, an extremophile molecule that shields skin from heat and pollution. With the same five ceramide complex. Matte finish. Enough for dry skin in winter, light enough for oily skin in Delhi in June.

Second Skin SPF 50 PA++++

a sun shield

Rs. 1,500.00

50 ml / 1.69 fl oz

Broad spectrum daily protection, with niacinamide at a serum dose. Four German photostable filters plus titanium dioxide. They do not break down in the sun they are protecting you from. No white cast on deeper skin tones. No oxybenzone.

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The Morning Three

Clean Slate, The Daily, Second Skin SPF 50

Rs. 3,700.00 Rs. 3,219.00

50 ml/1.69 fl oz x2, 30 ml/1.01 fl oz x1

Cleanse, treat, protect. For oil through the day, uneven tone and daily sun exposure. The Daily hydrates enough to go straight under sunscreen, so nothing is missing from this routine. New generation actives at every step. Five ceramides, crosspolymer hyaluronic acid, four photostable filters. Everything your skin needs before you leave the house.

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The Evening Three

Clean Slate, DND Gel, Deep Roots

Rs. 3,900.00 Rs. 3,393.00

50 ml/1.69 fl oz x2, 30 ml/1.01 fl oz x1

Cleanse, treat, repair. For dark spots, post acne marks and a barrier that needs rebuilding. DND Gel works overnight, Deep Roots seals it in. Encapsulated azelaic acid with oil soluble tranexamic acid, ectoin and five ceramides. The full night routine, nothing to add later.

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Give À Soi

The whole morning routine, packed into one box,
for someone who's been meaning to start.

The Loop

Two minutes on your skin, and we'll tell you
what to use, what to skip, and how long it will take.

WHY WE CHOSE IT OVER THE CHEAPER VERSION

Flip the bottle.
we want you to look.

Every ingredient listed with what it does and where it came from. Swiss niacinamide, German ectoin and photostable filters, an Italian five ceramide complex, Korean crosspolymer hyaluronic acid, American oil soluble tranexamic acid. Nine countries across five formulas.

EXPLORE THE LABEL

eljournal

Behind the formulas, the podcast, and
what happens when we meet in person.

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Early Words

Thirty Eight individuals used it before anyone could buy it.

Six weeks each, on their own skin.

MEHER T. ★★★★★

“I had never seen such a change in my skin’s texture before. I use it every night; it hydrates and tightens my pores. I can’t live without it now!”

ABOUT DND GEL SEE ALL REVIEWS

Straight From Us

READ OUR STORY

OUR PHILOSOPHY

Skin does not respond to one ingredient. It responds to the right ones working together. So we built formulas around combinations, five ceramide types rather than one, two pathways for pigmentation rather than one, four filters instead of a single filter carrying the load. Nothing here is trying to show you something in two weeks. It is built for what your skin looks like months from now.