The Daily
AM Serum
Price:
Rs. 1,300.00
THE SENSORY
What it
feels like.
Before you open it, here is what to expect. no surprises.
feels like
Almost like water. It's gone before you notice it.
No greasy residue, no heaviness, no slip left behind. It dries down in seconds, like water does.
looks like
Even, calm, and quietly bright.
No shine, no cakey buildup underneath makeup or sunscreen. Just more even, settled skin.
smells like
Barely anything. That's on purpose.
0.01% fragrance is included only to mask an unpleasant raw material note, not to add scent. You're not meant to notice it.
In use.
WHAT IS HAPPENING WHEN YOU USE IT
The Formula
A lightweight daily serum crafted to energize dull-looking skin while delivering hydration and antioxidant support throughout the day.
Niacinamide
Works on two levels in this serum. Supports the skin barrier and regulates melanin transfer to skin cells. Because this is a leave on layer rather than a rinse off step, it stays active on skin through the day, addressing uneven tone and pigmentation at the source.
Zinc PCA
The same mechanism used in Clean Slate, now working through the day instead of for the thirty seconds of a wash. Zinc PCA regulates sebum at the follicle, keeping oil in check without the dryness that comes from simply absorbing it off the surface.
Squalane
Squalane mimics the lipid skin already produces, so it absorbs immediately instead of sitting on top. It is one of the few oils that hydrates without ever feeling heavy or clogging pores, which is why it works even on oily skin.
Allantoin
Allantoin calms skin that is reactive or irritated, supporting the barrier while it settles. It is a quiet ingredient that does not do anything dramatic, it simply reduces the chances of the serum causing discomfort on skin that is already under stress.
Hylasome EG10
A crosslinked form of hyaluronic acid, built to sit on skin longer than standard hyaluronic acid and release moisture gradually through the day instead of evaporating within a few hours.
THE BIOLOGY
How it works.
Morning-active treatment designed to hydrate, brighten,
and defend skin throughout the day. four energizing mechanisms
activated every time you use the AM serum.
HOW TO USE IT
In practice.
every morning, after cleansing.
two to three drops, pressed into skin, not rubbed in. give it a few seconds to settle before the next step.follow with Deep Roots, then Second Skin SPF 50 to complete the morning routine.
This is a morning step. For evenings, DND Gel takes its place in the routine. Patch test recommended for first use. Wait 24 hours.
Start with clean skin
Clean Slate first, patted until just damp. Serum absorbs better into slightly damp skin.
The Daily AM, two to three drops
Pressed in, not rubbed. Give it a few seconds to settle.
Seal and protect
Follow with Deep Roots, then Second Skin SPF 50. The serum's actives sit under everything else.
01
02
03
THE FULL INGREDIENT LIST
Every ingredient.
Why it's here.
Aqua
DELIVERY BASE
Niacinamide
BARRIER + TONE
Sourced from Switzerland
Pentylene Glycol
HUMECTANT
Ethoxydiglycol
SOLVENT
Glycerin
HUMECTANT
Dimethyl Sulfone
SOOTHING AGENT
Zinc PCA
SEBUM REGULATION
Squalane
LIGHTWEIGHT EMOLLIENT
Phenoxyethanol
PRESERVATIVE
Isoceteth-10
SOLUBILIZER
Panthenol
BARRIER SUPPORT
Isoceteth-20
SOLUBILIZER
Chlorphenesin
PRESERVATIVE BOOSTER
Ammonium Acryloyldimethyltaurate/VP Copolymer
TEXTURE FORMER
Allantoin
SOOTHING AGENT
Sodium Hyaluronate Crosspolymer (Hylasome® EG10)
LONG LASTING HYDRATION
Tromethamine
PH ADJUSTER
Fragrance
0.01% TRACE ONLY
QUESTIONS
Before you
Before you
ask.
It is a water based serum, very light and almost the texture of water. It absorbs in seconds and never feels heavy or tacky, so it sits well under moisturiser, sunscreen and makeup.
Almost. There is 0.01% fragrance, included only to mask an unpleasant raw material note, not to add scent. You are not meant to notice it. If you have a diagnosed fragrance allergy, patch test first.
Yes. Niacinamide, Zinc PCA and Squalane are all well tolerated and layer easily. If you use strong actives like retinol at night, this daytime serum complements rather than competes with them.
This is built for the morning. Its actives support daytime skin and it layers cleanly under sunscreen. For the evening, DND Gel takes its place in the routine.
What the 18th batch said about this one.
SYSTEM LOGIC
Clean slate works best
when it's not working alone.
LOOP STAGE 01 — THE RESET
Clean slate
The cleanser that removes buildup without stripping your barrier.
→
LOOP STAGE 04 — THE HOLD
Deep roots
The moisturiser that locks in what everything above it did.
→
LOOP STAGE 03 — THE SHIELD
Second Skin SPF 50
The sunscreen that protects every layer underneath it.
→
LOOP STAGE 05 — THE RECOVERY
DND night gel
The overnight recovery gel that restores while you sleep.
→you have handled Stage 01. Stage 02 is where the active work starts.
THE COMPLETE SYSTEM
